General FAQ’s
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What is thinKitchen® and what makes it different?
thinKitchen® is a premium kitchenware and homeware retailer that curates leading international brands specifically for modern Indian kitchens and homes. It is a part of Seeba Industries Private Limited, a group with a long-standing presence of 35+ years in the global kitchenware space.
What makes thinKitchen® different is that it:
- Acts as an authorised dealer for a wide portfolio of high-quality international kitchenware and homeware brands, ensuring customers receive only genuine, brand-approved products.
- Operates as a multi-brand, omnichannel concept in India’s premium kitchenware space, covering the entire prep–cook–serve–dine journey through carefully selected products.
- Focuses on creating “quality kitchen and home experiences” by blending global innovation with Indian living—offering products that are not just stylish, but also practical, durable, and well-suited to everyday use at home.
thinKitchen® brings together trusted global brands, authentic products, and thoughtful curation, so that Indian customers can upgrade their kitchens and homes with premium international solutions that truly fit their lifestyle.
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Is thinKitchen® an Indian company?
Yes. thinKitchen® is part of Seeba Group, an Indian family business with over 35 years of global kitchenware manufacturing experience.
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Where is thinKitchen® based?
Our head office is located in Malad, Mumbai, and our warehouse and factory are based in Umargam, Gujarat, near Vapi.
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Where can I shop thinKitchen® products?
You can shop thinKitchen® products through our website, online marketplaces, social media channels, and select modern trade and general trade retail stores. Product and brand availability may vary across channels and locations.
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What kind of shopping experience does thinKitchen® offer?
thinKitchen® offers a multi-brand shopping experience for premium kitchenware and homeware, bringing together international brands across online and offline channels for customers in India. The range is designed to support customers who are looking for authentic, premium kitchen and home solutions.
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Who curates the thinKitchen® product range?
thinKitchen®’s product range is curated by an internal team of product specialists who carefully select leading international kitchenware and homeware brands for modern Indian homes. The team evaluates each brand and product for its quality, functionality, design, and long-term usability, ensuring it fits thinKitchen®’s promise of “quality kitchen and home experiences.”
They work across more than 35+ global brands and 1,500+ products spanning categories like prepware, storageware, cookware, bakeware, serveware, barware, tableware, and home organisation—making sure every product aligns with international standards while being practical for everyday Indian cooking and living
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Why should I trust thinKitchen®?
thinKitchen® partners with leading global brands and operates as an authorised distributor, backed by over 35 years of kitchenware manufacturing experience. This expertise allows us to offer quality, durable, and thoughtfully designed kitchenware tailored for modern homes.
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Why should I trust thinKitchen® for my kitchen and home?
thinKitchen® is an authorised dealer of leading global kitchenware and homeware brands and carefully curates products that meet international quality standards and are well-suited to modern Indian homes. Every product is chosen for its quality, durability, and thoughtful design, so you can trust that what you buy is authentic, reliable, and built for everyday use.
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Where has thinKitchen® been featured?
thinKitchen® and its products have been featured in leading lifestyle publications, home and design blogs, and trade shows and exhibitions.
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Are award-winning products available in India through thinKitchen®?
Yes. thinKitchen® is an authorised distributor for leading international brands in India, bringing authentic, award-winning products directly to customers. This allows you to shop globally recognised products with a reliable shopping experience.
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Which products on thinKitchen® have won international awards?
thinKitchen® brings together award-winning products from leading international brands, including Brabantia - Bo Touch Bin, Dreamfarm - Chopula Spatula, Joseph Joseph - Deep Cleaning Set with Extension Pole, Cole & Mason - Derwent Pepper Mill, and more.
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Are award-winning products a good choice for aspirational buyers?
Yes. Award-winning products are a good choice for aspirational buyers, as they bring together recognised design, quality, and functionality. At thinKitchen®, these products help customers discover premium kitchenware and homeware for everyday use or building a thoughtfully chosen collection.
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How does thinKitchen® ensure product authenticity, and how can I check it?
Products available through thinKitchen® are 100% authentic and sourced through official brand channels, with thinKitchen® as an authorised and in most cases exclusive distributor for the brands in its portfolio, ensuring reliability and trust.
Items include official brand packaging, labels, and barcodes (EAN) wherever applicable. For any authenticity-related query, please contact us at:
Email: contact@seebagroup.com
Phone: +91-704522 3344 (Monday to Friday, 9 AM to 6 PM) -
How does thinKitchen® ensure product quality before listing and dispatch?
Samples from every new collection are reviewed for quality, usability, and durability before being listed. Products also undergo quality checks at brand facilities at the time of import and again at our warehouse before dispatch, helping ensure that customers receive best-quality products.
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Where are thinKitchen® products manufactured?
Our brands manufacture in facilities that are certified for ethical and social compliance, from Western markets to Asia, following global quality standards.
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Which brands are most popular on thinKitchen®?
Some of our customers favourites include Joseph Joseph (Prepware, Organisation), Kilner (Storageware), Brabantia (Storageware), Dartington (Barware) and, KitchenAid (Kitchen Tools).
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How can I learn to use, style, and care for thinKitchen® products?
You can explore the thinKitchen® blog and social media channels for product usage tips and styling ideas Detailed use and care instructions are also available on our website and, wherever applicable, inside the original brand packaging.
For more details, you can contact us at:
Email: contact@seebagroup.com
Phone: +91-704522 3344 (Monday to Friday, 9 AM to 6 PM) -
Are your products environmentally sustainable?
Yes. Many of the brands available on thinKitchen® actively focus on sustainability and eco-friendly design. For example:
- Brabantia creates household products that are not only practical and beautifully designed but also sustainable, with a strong commitment to environmental responsibility and “leaving a more beautiful world for future generations.” Their range includes products that support an eco-friendly lifestyle, like waste-separation solutions, natural drying racks, and food containers that help reduce waste.
- Joseph Joseph follows circular design principles and strives to reduce waste and pollution by using recyclable materials wherever possible and designing long-lasting, multifunctional products.
By curating brands that prioritise long-lasting products, recyclable materials, and smarter ways to store, cook, and organise, thinKitchen® supports more sustainable choices for modern Indian homes.
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Do thinKitchen® products help reduce waste at home?
Yes. Many of the brands available on thinKitchen® are designed to help you reduce waste and use resources more efficiently at home. For example, Brabantia offers waste bins and sorting systems that support effective waste separation, composting, and recycling, along with products that promote more sustainable everyday habits. Joseph Joseph designs smart organisers, compost bins, and waste-management solutions that make it easier to manage food scraps, organise your kitchen, and cut down on clutter and landfill waste. Together, these products support more organised, low-waste kitchens and more responsible everyday living.
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What makes thinKitchen® products premium quality?
thinKitchen® products are premium quality because they are carefully curated from leading international brands and selected for their durability, functionality, usability and thoughtful design, making them built for everyday use.
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What materials are thinKitchen® products made from?
Materials may vary depending on the product and brand. thinKitchen® carefully curates premium kitchenware and homeware which uses quality materials such as food-grade stainless steel, borosilicate glass, BPA-free plastic, heat-resistant silicone and more wherever applicable.
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Will thinKitchen® products look and feel premium when received?
Products on thinKitchen® are 100% authentic and sourced directly from international brands. They are selected for their quality, functionality, and thoughtful design. Each order is checked at our warehouse before dispatch, so you can shop with reliability and trust.
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What payment methods do you accept?
We use Secured Payment Gateway for online purchases, supporting UPI, cards, international cards, and wallets.
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Are my payment details secure?
Yes. All online payments are processed through trusted and secure payment gateways, which are designed to keep your payment details safe. We do not handle your card details directly on our website, and your transaction is completed through our payment partner’s secure platform.
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Do you offer EMI options?
EMI payment options may be available on selected bank cards and payment methods, as offered by our payment gateway partners. Eligibility, tenure, and charges are determined by the issuing bank and shown at checkout. You can also complete your purchase using UPI, cards, international cards, and wallets.
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How do I use a voucher?
Add your products to the cart and proceed to checkout. Enter your voucher code in the relevant field and click “Apply.” The voucher balance will be adjusted against your order total. If your order value is higher than the gift card balance, you can pay the remaining amount using UPI, cards, international cards, and wallets. Vouchers are valid for one-time use only and must be redeemed in a single transaction.
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What are the gift card and credit note terms?
Gift cards and credit notes are subject to the following general terms:
- Cannot be used to buy another gift card
- Multiple gift cards/credit notes can be combined in a single order (where supported at checkout)
- Cannot be clubbed with other discounts or promotional offers, unless specifically mentioned
- Validity is fixed and cannot be extended
- No minimum purchase requirement, unless stated otherwise
- One-time use per customer, unless stated otherwise
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How is my payment information protected during checkout?
thinKitchen® does not store your card details on its platform. All payment information is handled through secure payment gateways that use industry-standard encryption to keep your data safe at every step.
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What should I do if my payment fails?
If your payment fails, please contact us for assistance.
You can reach us at:
Email: contact@seebagroup.com
Phone: +91-704522 3344 (Monday to Friday, 9 AM to 6 PM)
We will review your query and guide you with the next steps. -
Will I receive a confirmation once my payment is successful?
Yes. Once your payment is successfully processed, a payment confirmation will be shared with you. This confirms that your payment has been completed successfully. If you do not receive the confirmation within a reasonable time, please contact us at:
Email: contact@seebagroup.com
Phone: +91-704522 3344 (Monday to Friday, 9 AM to 6 PM) -
Can I pay using international cards or wallets?
Yes. thinKitchen® uses secure payment gateway for online purchases, supporting UPI, cards, international cards, and wallets. You can choose the payment option most convenient for you at checkout.
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Can I cancel my order after placing it?
Once an order is placed, it cannot be cancelled. For any order-related queries or support, please contact us at:
Email: contact@seebagroup.com
Phone: +91-704522 3344 (Mon–Fri, 9 AM to 6 PM) -
Do your products come with warranty?
Yes. Almost all products carry a brand warranty, which can range from 1 year up to lifetime, depending on the brand.
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How do I claim warranty?
To claim warranty, please share your order number and relevant photos or videos with our support team. We directly coordinate with the brand for claim processing. Warranty claims are handled as per the terms and conditions of the respective brand and may vary from brand to brand. For support, contact us at:
Email: contact@seebagroup.com
Phone: +91-704522 3344 (Mon–Fri, 9 AM to 6 PM) -
Do you offer gift wrapping or personalised notes?
Yes. Selected items can be sent as gifts with personalised messages. If you would like gift wrapping or a personalised message after placing your order, please contact us at:
Email: contact@seebagroup.com
Phone: +91-704522 3344 (Mon-Fri, 9 AM to 6 PM) -
What are the shipping & delivery terms and conditions?
You can find the complete shipping and delivery terms and conditions in our Shipping & Delivery Policy
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What is the estimated dispatch time for my order?
Orders are typically dispatched within 24-48 hours and delivered within 3-5 business days from shipping, depending on your location. Delivery times may vary for more remote areas.
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Does the 24-48 hours dispatch timeline apply once my order is placed?
Orders are typically dispatched within 24-48 hours once confirmed. Dispatch details, including the tracking ID and courier partner information wherever applicable, are communicated within the stipulated timeline. Delivery times may vary for more remote areas.
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How do I know my order has been dispatched?
Dispatch details are communicated within the stipulated timeline of 24-48 hours once your order is confirmed. These details include the tracking ID and courier partner information wherever applicable, so you can track your order with ease.
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What are the returns & exchange terms and conditions?
You can view our full returns and exchange terms and conditions in our Returns & Exchange Policy
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Do you supply to hotels, retailers, and restaurants?
Yes. We work extensively with modern trade, general trade, hospitality groups, and retailers across India
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Do you offer trade pricing?
Yes, we offer trade pricing in select cases. To discuss trade pricing or bulk requirements, please contact us at:
Email: contact@seebagroup.com
Phone: +91-704522 3344 (Mon–Fri, 9 AM to 6 PM) -
How do I become a B2B partner?
To explore B2B partnership with us, please:
- Click on the “thinKitchen for Business”
- Click on “Connect”
- Fill in the required details
Once submitted, our internal team will review your request and get in touch to discuss your business requirements further.
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Do you offer corporate gifting?
Yes. We offer corporate gifting solutions including premium hampers, personalised sets, and branded packaging. To place a corporate gifting order, please contact us at:
Email: contact@seebagroup.com
Phone: +91-704522 3344 (Mon–Fri, 9 AM to 6 PM) -
Do you manage large corporate orders?
Yes. We manage bulk gifting and large supply projects for leading brands and organisations across India. To place a bulk or corporate order, please contact us at:
Email: contact@seebagroup.com
Phone: +91-704522 3344 (Mon–Fri, 9 AM to 6 PM) -
Can I get samples before placing bulk orders?
Yes - paid samples are available and adjustable against final orders.
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Do you provide GST invoices and e-way bills?
Yes. All B2B orders come with GST documentation and an e-way bill, wherever applicable.
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Do you collaborate with chefs or designers?
Yes. Workshops and new releases often include collaborations with stylists, design experts, and other industry professionals, who share practical tips, styling ideas, and product knowledge. These collaborations often focus on recipe creation, table setting, organisation ideas, and gifting ideas to help you get more out of our products at home. If you are a chef, designer, or industry professional and would like to collaborate with us, please contact us at:
Email: contact@seebagroup.com
Phone: +91-704522 3344 (Mon–Fri, 9 AM to 6 PM) -
Do you collaborate with influencers or chefs?
Yes. We work with influencers and chefs who use our products to create recipes, organise, declutter, set tables, space up their homes, etc.
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Do you have customer reviews or testimonials?
Yes. You can explore authentic customer reviews and experiences on our website.
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Can I share my kitchen setup with thinKitchen®?