Press

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Steel Market Info

India has Kitchen Purchase Potential

January 2020

Tapping into the new generation of Indians Based in India Seeba has long realised the growing potential of its own market, particularly in terms of premium kitchenware and tableware needs, prompting it to look more closely at the kitchen and dining space in India. "Thats a huge aspiring population with plentry of purchasing power. This new generation of the Indian population has a higher income (compared to earlier generation) resulting in a higher propensity to spend or disposal income, if one may; and with the influence of the developed world, an inherent desire to lead a "global" lifestyle.

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Tableware International

The A-Z of Tableware

December 2019

At Amefa, they know all about cutlery. After all, they've been settling tables all over the world since 1931! Amefa products are sold in more than 30 countries and are the first choice for millions of homes and restaurants everyday. The Amefa Group has subsidiaries in the Netherlands, Germany, France, United Kingdom, Poland, USA and Hong Kong to respond appropriately to the needs of the retail, hospitality and mass market. The assuarnce of fine quality and attention to detail at every price level is synonymous with the Amefa brand

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India Today Brides

The Millenial's Table

August 2019

"We want to curate the finest in prepping, cooking, dining, and serving seta for people who enjoy cooking," says Manushi Jain Baldawa, who with her partner Anand Baldawa has launched ThinKitchen, a brand that hosts some of the world's best yet affordable brands. Among those are Denby, a 200-year-old British name in handcrafted and hand-glazed ceramic tablewar; cutlery brand Amefa, established in the Netherlands in 1931 that offers styles in both a glossy and matte finish; and Luigi Bormioli from Italy, a global leader in glassware, whose products even pass the drop test. Others include Richardson Sheffield, Royal Prestige, and The Kitchen Company.

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Kitchenware International

India has kitchen purchase potential

April 2019

Tapping into the new generation of Indians who want to cook and entertain at home and who have monet to spend, stainless steel manufacturer Seeba Group has launched and omnichannel retail concept presenting premium and exclusive Global dining and kitchen brands to the Indian audience. So far, Seeba has four brand partners- mid to high-end premium American and European brands, including Royal Prestige, Richardson Sheffield, Denby and Amefa - all of which are availabe in the ThinKitchen experience store and on ecommerce site, and are being dstributed to retailers, etailers and hospitality operators across India.

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Tableware International

Spotlight on Indian Market

April 2019

India-based Seeba Industries, which is renowned as a white label manufacturer of stainless-steel tableware products, has unveiled brand-new company thinKitchen, which is focused on distributing European tableware brands to the burgeoning hospitality and retail segments across India.

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Provenance Times

Versatile and beautiful tableware, handcrafted in Derbyshire, England

March 2019

Established in 1809, Denby has been hand making pottery in the heart of the England countryside for over 200 years. The artisan process of hand making pottery has been handed down over the centuries and many traditional crafting techniques are still used in today's production process. Denby has 5000 glazes and a range of distintive colours, shapes and patterns - all hand finished, so no piece is ever exactly the same. In fact, only after being passed through 25 pairs of hands is each piece then awarded the Denby seal of approval.

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Hammer Hospitality

ThinKitchen Enters Hospitality

March 2019

ThinKitchen is a unique, luxury multi-brand, retail concept focused on India's premium kitchenware and tableware space. The company exclusively represents renowned global brands such as Amefa (The Netherlands), Denby (The UK), Royal Prestige (The USA), Richardson Sheffield (The UK) and The Kitchen Company (India). The product range consists of over, 2000 contemporary kitchen and lifestyle product across various ranges, styles, finishes and settings! This carefully selected portfolios of brands allows them to extend over the entire cooking and kitchen experience from "preparaton to dining"

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Hospitality Biz

Quintessence of Plating

February 2019

INFLUENCE OF FOOD PLATING AND PRESENTATION The food industry relies heavily on efficient plating and presentation methods, as is echoed by Manushi Jain Baldawa, Director of ThinKitchen by Seeba Life-Styles Private Limited, "As a key player in the industry we have seen a change over the past few years, the food industry has been heading in a new direction. Chefs are constantly innovating creating new opportunities for the restaurant industry to design enticing dining experiences providing a bit of inspiration for everybody! It’s said that 20% of our appetite comes from the presentation of a dish, so if it is poorly presented, it will affect the enjoyment of the food. As it’s popularly said, we eat with our eyes first, so the presentation, no doubt, has to be great and immaculate!"

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Mint

High Table

February 2019

Halo tableware set by Denby A 210-year-old British brand, Denby's ceramic tableware is available in India through multi-brand retailer ThinKitchen. The brand's Halo range, available in single pieces and sets, features a sparkling two-toned finish.

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Ideal Homes and Gardens

Tap the Trend

November 2018

With over 200 years of experience in design and craftsmanship, Denby has been creating beautiful tableware, cookware and serveware, which as they say are "designed for living, made to last". They take pride in the invention of their secret glaze recipes, which when fired to the right temperatures give each piece its unique and durable surface. With tiny particles of glaze, exacting right temperatures and a little specialist know-how they can create pottery work of art that exclude English heritage. From Friday night to Saturday lunch, Denby brings you the best both culinary worlds. Practical every day tableware and stylish sets to make any occasion special.

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India Today

The Joy of Giving

October 2018

How to make your Home Festival Ready? Plate Up with Denby a 200-year-old British ceramic tableware brand has launched in India through Mumbai-based ThinKitchen. The latest collection Halo is inspired by artisan pottery.

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Elle Décor

Focus on Celebration

November 2018

Gather your loved ones for the perfect dining experience served with style in Charcoal Serveware Handcrafted Denby Halo bowl- produced at Denby Pottery in UK is now available in India.

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UpperCrust

Luxury Kitchenware ThinKitchen

September 2018

Launched in December 2017, ThinKitchen is one of the few exquisite kitchenware stores in India which promise to deliver a luxurious cooking experience. Be it the cutlery, chopping knives, cookware or crockery, ThinKitchen offers it all with a flourish. Its parent company Seeba is a manufacturer and exporter of cookware and homeware. Synonymous with quality, Seeba brings forth its three decade worth of experience with ThinKitchen

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Vegan First

Oil Free and Waterless Cookware

December 2017

https://www.veganfirst.com/article/oil-free-and-waterless-cookware-now-available-in-india

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UpperCrust

Smart Kitchens

December 2017

What every aspiring homemaker dreams of? Amefa Aurora 24-pc cutlery set is crafted from 18/10 grade stainless steel and looks subtle and elegant. With its knife designed to stand on its blade, it has a striking asymmetrical design.

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Vegan First

Meet the brand that believes in Safe and Feel good Cookware

December 2017

https://www.veganfirst.com/article/meet-the-brand-that-believes-in-safe-and-feel-good-cookware